CV

Associate Professor, Ph.D. Adviser,

Director of IRM Teaching and Research Section,

School of Information Resource Management, Remin University of China

EDUCATION

Ph.D., Marketing, Remin University of China

B.A., Business Management, Remin University of China

ACADEMIC APPOINTMENTS

2015- Present Ph.D. Adviser, Director of IRM Teaching and Research Section, School of Information Resource Management, Remin University of China

2014-Present Associate Professor, IRM Teaching and Research Section, School of Information Resource Management, Remin University of China

2010-2014 Lecturer, E-governmence Teaching and Research Section, School of Information Resource Management, Remin University of China

2008-2010 Postdoctor in E-governmence, School of Information Resource Management, Remin University of China

Main research directions

information analysis, brand analysis and decision-making

Lectures

Monograph

Qian, M.H. et al. Empirical Research on China's Information Resource Industry (2017-2018). Beijing: Renmin University of China Press, 2019.

Qian, M.H. et al. Value Discovery of National Brands: China Brand Development Report 2018. Beijing: Intellectual Property Publishing House, 2019.

Qian, M.H. et al. Strategy for Brand Economy: China Brand Development Report 2017. Beijing: Intellectual Property Press, 2018.

Qian, M.H., Yang, J. China Import and Export Brand Development Report 2018. Beijing: Guangming Daily Publishing House, 2018.

Qian, M.H. Positive Research on China’s Information Research Industry (2016). Beijing: China Renmin University Press, 2017.

Feng, H.L., Zhao, G.J., & Qian, M.H. China’s Information Research Industry Development and Policy. Beijing: China Renmin University Press, 2017.

Qian, M.H. City Band and Government Informationization. Beijing: the Commercial Press, 2011.

Yang, J., Fu, Q., & Qian, M.H. The Way to an International Metropolis. Beijing: Economic Science Press, 2011.

Textbook

Qian, M.H. Marketing Information Analysis and Decision Making. Beijing: Higher Education Press, 2017.

Guo, G.Q., Qian, M.H. Fundamentals of Marketing (7^th Edition). Beijing: China Renmin University Press, 2017. (General higher education "12th Five-Year" national planning textbook; the higher education quality textbook under the Ministry of Education; first prize of national excellent textbook; textbook series for 21st century)

Guo, G.Q., Qian, M.H. Fundamentals of Marketing (4^th Edition). Beijing: China Renmin University Press, 2011. (General higher education "11th Five-Year" national planning textbook; the higher education quality textbook under the Ministry of Education; first prize of national excellent textbook; textbook series for 21st century; the core course of economic management of the Ministry of Education)

Guo, G.Q., Qian, M.H. Study Guide to Fundamentals of Marketing (4^th Edition). Beijing: China Renmin University Press, 2011.

Chen, K., Xue, Y.J., Wang, X.F. & Qian, M.H. Marketing Research. Beijing: China Renmin University Press, 2011.

Guo, G.Q., Qian, M.H. Fundamentals of Marketing (3^th Edition). Beijing: China Renmin University Press, 2007. (General higher education "11th Five-Year" national planning textbook; the higher education quality textbook under the Ministry of Education; first prize of national excellent textbook; textbook series for 21st century)

Guo, G.Q., Qian, M.H. Study Guide to Fundamentals of Marketing (3^th Edition). Beijing: China Renmin University Press, 2007.

Guo, G.Q., Qian, M.H., Chen, D, & Yuan, H.F. Marketing Principles (11^th Edition) (Philip Kotler, Gary Armstrong). Beijing: Tsinghua University Press, 2007. (Translation)

Published Report

Qian, M.H. et al. From Snatching People to Retaining People: Report on the Top 50 Talent Brands in China in 2019. 2019-12-26.

Qian, M.H. China Trademark Brand Development Report (2016). China Industry and Commerce Press, 2018.

Qian, M.H., Tan, X.Z. Annual Report on China’s Brand Development (2016): Comparison of Time-honored Brand Development between Home and Abroad. Beijing: Intellectual Property Publishing House, 2016.

Qian, M.H. Annual Report on China’s Information Resource Industry and Policy(2015). Beijing: Intellectual Property Publishing House, 2016.

Qian, M.H. Annual Report on China’s Information Resource Industry and Policy(2014). Beijing: Intellectual Property Publishing House, 2015.

Qian, M.H., Tan, X.Z. Annual Report on China’s Brand Development (2015): the Origin and Development of Brand Certification. Tianjing: Tianjin Science and Technology Press, 2015.

Liu, Y.P., Xu, F., Qian, M.H., Emma, & Zhao, Z. China City Marketing Development Report (2014-2015): Stimulating the Sustainable Urbanization. Beijing: China Social Sciences Press, 2015.

Qian, M.H., Tan, X.Z. Annual Report on China’s Brand Development (2014): the Inheritance and Development of the Chinese Time-honored Brand. Tianjing: Tianjin Science and Technology Press, 2014.

Qian, M.H., Tan, X.Z. Annual Report on China’s Brand Development (2013): China's Ten Major Brand Development Issues. Tianjing: Tianjin Science and Technology Press, 2013.

Liu, Y.P., Xu, F., Qian, M.H., Li, Y.Y. China City Marketing Development Report (2009-2010): A Road to Harmony and Prosperity. Beijing: China Social Sciences Press, 2009.

Publications

Band Management

Qian, M.H., Xu, Z.X. A Study of Branding Framework Construction of Library, Information and Archives Management Discipline. Library and Information, 2019, (6):35-40.

Qian, M.H., Xu, Z.X.A Study of Dynamic Recognition of Consumer Brand Decision-making Preference Based on Machine Learning Method. Nankai Business Review, 2019, 22(3):128-141. (Reprinted by the Enterprise Management Research of Photocopying Newspaper Materials of Renmin University of China, 2019, (9): 133-144)

Qian, M.H., Fan, A.Y. Evaluation of China's Brand Economic Development: A Research on the Development Maturity Measurement Framework of Regional Trademark Brands and the Construction of China's Trademark Brand Maturity Measurement Model. China Trademark,2019, (2):53-60.

Qian, M.H., Geng, Y.N. Explore and Analyze on the Effect of Enterprise Archive Resource Utilization from the Perspective of Brand Image. Archives Science Bulletin, 2019, (1):73-78.

Qian, M.H., Xu, Z.X. Observation on the Development of Brand Economy in China: the Necessity of Constructing Regional Brand Development Index. China Trademark, 2018, (10):15-21.

Qian, M.H., Xu, Z.X., Lian, Y. Information Quality Evaluation and Brand Inspiration of Online Health Consultation Platform. Information and Documentation Services,2018, (3):57-63.

Qian, M.H., Qian, J.T. Literature Review on Brand Competence Based on the Public View. Journal of Brand Research, 2017, (6):11-17.

Qian, M.H., Chen, D., & Wang, Y.X. Research on Constructing and Applying the Model of Brand Positioning Points Exploiting of Industrial Park. Social Scientist, 2017, (7):94-99.

Qian, M.H., Deng, R.M., & Ma, R.Y. Discuss on the Development of China’s Century Brand. Journal of Brand Research, 2017, (2):46-52+73.

Qian, M.H., Chen, D., Lang, L.Y., & Li, Q. The Study of Chinese Time-honored Brand Evaluation：Research Based on The Quantitative Analysis of The News Text. Commercial Research, 2017, (1):1-12.

Qian, M.H. Research on the Characteristics of Industrial Park Brand Slogan with High Identification Resolution. Social Scientist, 2016, (12):78-84.

Qian, M.H., Li, W.L., Li, Q., & Ma, R.Y. Literature Review on Brand Valuation Based on the Public View. Journal of Brand Research, 2016, (6):48-55.

Qian, M.H., Li, W.Y., & Ma, R.Y. Boost Supply Side Structural Reform with Brand Development. Merchandise and Quality, 2016, (46):95-98.

Qian, M.H., Chen, D. Brand Positioning SPC Model of Information Resource Industrial Park. Journal of Chinese Marketing, 2016, 9(1):35-46.

Qian, M.H., Chen, D., Liu, Q., & Lang, L.Y. Study on the Current Situation and Trend of Brand Management in China's Cultural and Creative Industry Park. Modern Vocational Education, 2015, (7):5-38.

Qian, M.H., Zhang, J.W., & Tan, X.Z. Practice and Enlightenment of International Brand Certification. Merchandise and Quality, 2015, (11):13-16.

Qian, M.H., Zhang, M., & Tan, X.Z. Study on the Evolution and Optimization Strategy of China's Brand Certification. Merchandise and Quality, 2015, (9):13-15.

Qian, M.H., Lang, L.Y., & Li, W.Y. Construction and Empirical Study of Industrial Park Brand Evaluation System. Journal of Chinese Marketing, 2015, 8(1):33-41.

Qian, M.H., Tan, X.Z. Study on the China's Time-honored Brand Assets. Market Outlook, 2014, (4):154-157.

Qian, M.H., Li, J. Research on the Success Factors of City Branding: ISE Conceptual Model. Journal of China National School of Administration, 2010, (4):69-73.

Qian, M.H., Gou, Y.Z. and Li, G.M. The Influence Factors of City Branding: A Review. Yunnan Finance & Economics University Journal of Economics & Management, 2010, 25(2):58-63.

Qian, M.H., Xu, F., & Li, Y.Y. An Empirical Study on the Executive Factors in City Branding Strategy. Finance & Trade Economics, 2009, (10):113-119.

Guo, G.Q., Qian, M.H., & Li, G.M. Strategic Thinking on the City Brand Management. Journal of China National School of Administration, 2009, (3):60-63.

Guo, G.Q., Qian, M.H. & Lv, J.H. Build City Brand and Improve City Image. People’s Daily (Theory Edition), 2007-9-3(9).

Qian, M.H., A Review of Overseas Studies on Place Brand. Finance & Trade Economics, 2007, (6):121-126.

Information Resource Management

Qian, M.H., Xu, Z.X. Measurement, Causes and Evolution of Information Stickiness in Virtual Knowledge Communities: A Research Framework. Information and Documentation Services, 2020, (1):58-68.

Qian M.H., Wang Y.X., Xu W., Deng H.P. An Improved TOPSIS Approach for the Competitiveness Analysis of Provincial Information Resource Industries in China. Expert Systems, 2019.36(4):1-17.

Qian, M.H., Xu, Z.X., Wang, S. Information Service Quality of Online Health Platform Based on User Participation. Journal of the China Society for Scientific and Technical Information,2019, 38(2):132-142.

Qian, M.H. Influence of Information Resource Industry Structure and Industry Environment on Industry Inclusion in China. Social Scientist, 2018, (4):32-38.

Qian, M.H., Li, T.M., Han, A.G., & Lian, Y. Policy Orientation of the Optimization of Chinese Information Resource Industry Structure. China Population Resources and Environment, 2017, 27(12):207-215.

Qian, M.H. Study on China’s Tax Policies for Information Resource Industries Basing on the Policies Textual and Quantitative Analysis. Gansu Society Science, 2016, (5):228-233.

Qian, M.H., Li, W.Y., & Lin, F.G. Study on Chinese Financial Policies of Information Resource Industry: Basing on the Quantitative Analysis of Existing Central and Local Governments’ Policies Text. Forum on Science and Technology in China, 2016, (7), 36-42.

Qian, M.H., Li, W.Y. Research on Composition and Classification Feature of Chinese Information Resource Industry. Library and Information Service, 2016, (7):11-18.

Qian, M.H., Qian, S.Y., & Li, W.Y. The Development of Information Technology Service Industry and Its Policy Implication. Merchandise and Quality, 2016, (15): 97-107.

Qian, M.H., Yang, J.L. Empirical Analysis on the Development Evaluation of Information Resource Industry in China. Information and Documentation Services, 2015, (4):88-93. (Reprinted by Information Center for Social Science: Management of Industrial Enterprises, 2015, (10): 51-59)

Qian, M.H., Li, W.Y. The Comparison of Chinese and Foreign Intellectual Property Service Industry and Its implications. China Invention & Patent, 2015, (6):17-20.

Qian, M.H., Li, W.Y. Study on Policies of Intellectual Property Service Industry in China. China Invention & Patent, 2015, (5):15-18.

Feng, H.L., Qian, M.H. Study on the Evolution of Dynamic Resource Triangle and DB Curve. China Soft Science, 2014, (12):157-169.

Qian, M.H., Li, Y.X. A Study of Human Resource Policies of Information Resource Industry between China and Foreign Countries. Journal of China National School of Administration, 2013, (3):98-102.

Qian, M.H., Zhao, Z., & Li, Z.N. Research on Technology Diffusion and Optimization Strategies for Information Resource Industry. International Journal of Digital Content Technology and its Applications, 2013, 7(7):578-585.

Qian, M.H., Lin, F.G., & Jiao, J.L. The Financing Structure Analysis of China's Information Resources Industry: Take the Digital Publishing Industry as an Example. Social Sciences in Yunnan, 2012, (6):83-87.

Qian, M.H., Lin, F.G., & Zhao, Z. The Legal Protection of Civil Rights in Network Information Resource Industry in China. Journal of Yantai University (Philosophy and Social Science Edition), 2012, 25(4):96-99.

Qian, M.H., Lin, F.G. Study on the Financing Structure and Policy Optimization of Information Resources Industry. Journal of China National School of Administration, 2012, (2):51-55.

Qian, M.H., Lin, F.G., & Li, Z.N. The Value of the Study on Information Resource Industry. The Science Education Article Collects, 2012, (9):3-5,7.

Qian, M.H., Lin, F.G., & Li, Z.N. Reviews on Information Resource Industry Policy Study. Information and Documentation Services, 2012, (1):70-73.

Public Management

Xu, Z.X., Qian, M.H.*, Qian, J.T. Studying Modeling for Contribution of Regional Innovation Capability from Public Library in Provincial Level. China Science & Technology Resources Review,2019, 51(2):48-54+98.

Qian, M.H., Li, T.M. A Comparative Study on the Service Category Framework of Chinese and Foreign Libraries. Researches in Library Science.2019, (13):2-10+36.

Qian, M.H., Li, W.Y. The Policy Implications of the Smart City Practice Model at Home and Abroad. Journal of Yantai University (Philosophy and Social Science Edition), 2016, 29(1):99-106.

Qian, M.H., Wang, C., & Chen, F.C. Overview of National Competitive Intelligence. Information Science, 2015, (11):155-160.

Guo, G.Q., Qian, M.H., & Zhang, P.D. Factor Decomposition of Industrial Sulfur Dioxide Pollution Density in China. China Soft Science, 2013, (12):138-147.

Qian, M.H. The Categories and Optimization Strategies of Local Government Portal Website: A Study Basing on Cluster Analysis. Information Science, 2013, (11):7-11.

Qian, M.H., Li, Z.N., & Wu, A.W. Research on Performance Management Strategy of Public Hospitals Based on Stakeholder-Oriented. Chinese Hospitals, 2012, 16(10):27-29.

Guo, G.Q., Liu, Y.P., & Qian, M.H. The Opportunity Analysis on City Marketing. Finance and Trade Economics, 2006, (1):51-56.

Qian, M.H., Study on the Role of Marketing in Structuring Harmonious Society. Contemporary Economy & Management, 2005, (5):23-26.

Guo, G.Q., Qian, M.H. The Government Intervention in the Standardization of Property Right Transactions. Study on China Administration for Industry & Commerce, 2004, (6):24.

Knowledge Management & Innovation Theory

Yang J.L, Liu Y.N., Qian M.H.*, Guan C.H., Yuan X.F. Information Extraction from Electronic Medical Records Using Multitask Recurrent Neural Network with Contextual Word Embedding. Applied Sciences, 2019, 9(3658):1-16.

Qian, M.H. Policy Optimization of Science and Technology Innovation from the Perspective of Efficiency -- A Case Study of Guangxi Zhuang Autonomous Region. Social Scientist, 2019, (1):43-52.

Qian, M.H., Jia, W.T. Research and Enlightenment on the Practice Model of Inclusion in International Community Archives. Archives Science Bulletin, 2018, (4):40-43.

Qian, M.H., Li, T.M., Shu,S.Y., Xu, Z.X. Construction and Application of Teaching Case Development Framework Model. Journal of Management Case Studies,2018, (2):210-220.

Sek, Y.W., Deng, H.P., McKay, E., & Qian, M.H. Exploring the Impact of Learning Styles on the Acceptance of Open Learner Models in Collaborative Learning. International Journal of Systems and Service-Oriented Engineering, 2016, 6(3):1-15.

Qian, M.H., Xu, Z.X. Literature Review on Foreign Question Answering System Based on Knowledge Base. China Market, 2016, (39):86-90.

Qian, M.H., Xu, Z.X., Xu, W., & Zhao, J. Improving Breast Cancer Survivability Prediction Models with Cost-sensitive Learning Method. Journal of Chinese Marketing, 2016, 9(2):64-80.

Qian, M.H. Progress and Enlightenment of Domestic Archives Emergency Management Research. Archives Science Bulletin, 2013, (2):77-80.

Gou, Y.Z., Qian, M.H. Analysis on the Influence Factors of Supply Chain’s Inter-firm Knowledge Cooperation. Finance & Economics of Xinjiang, 2009, (2):72-75.

Guo, G.Q., Qian, M.H. Enhancement of Marketing Innovation and the Construction of Harmonious Society in China. China Business and Market, 2008, (3):53-55.

Guo, G.Q., Qian, M.H. Optimizing the Exterior Environment and Interior Management of Corporations’ Independent Innovation. Journal of China National School of Administration, 2006, (5):24-27.

Li, B.S., Qian, M.H. Systemic Thinking on the Building of Enterprises’ “Three Cycle” Integration Structure. Journal of Systems Science and Information, 2004, 2(4): 809-814.

Li, B.S., Qian, M.H. Systemic Thinking on the Zhongguancun Enterprises’ Innovation System. Social Science of Beijing, 2004, (3):95-99.

Li, B.S., Qian, M.H. Thinking on the Optimization of Enterprise’s Integrated Structure. Wuhan University Journal Philosophy & Social Sciences, 2004, 57(3-1):85-88.

Li, B.S., Qian, M.H., Thinking on Managerial Biological Engineering System. Research on Financial and Economic Issues, 2003, (7):79-83.

Li, B.S., Qian, M.H. Research on Management Gene. Economy Daily (Theory Edition), 2002-11-22.

Qian, M.H. The Fixed Knowledge Capital Multiplication Model of Knowledge-based Enterprises, Management Science, 2004, (2):12-18.

Li, B.S., Qian, M.H. On the System of Knowledge Increase, Journal of Shanxi Finance University, 2003, 6:20-23. (Reprinted by Information Center for Social Science: Management of Industrial Enterprises, 2004, 3:14-17 and Information Center for Social Science: Management Science, 2004, (4):54-55.

Li, B.S., Qian, M.H. Three Interlink Ways to Avoid the Loss of Knowledge Asset. Chinese Business Review, 2003, (3):7-13.

Qian, M.H., Xie, M. Practices Makes Perfect or Practices Makes Boredom: Thinking on Maintaining the Employees of Knowledge Based Enterprises. Management Modernization, 2002, (4):48-52.

Consumer Behavior & Experiential Marketing

Qian, M.H., Li, W.L. Recent Development of Study on the Mental Budget and Its Inspiration. Business Review, 2014, 26(10):1739-180.

Qian, M.H., Li, Z.N. Study on the Influences of Users’ Involvement on Word-of-Mouth Intention in Virtual Community. Journal of Yantai University (Philosophy and Social Science Edition), 2014, 27(4):112-118.

Qian, M.H., Wang, C. The Development of the Online Trust Study in Virtual Community and Its Inspiration. Journal of Yantai University (Philosophy and Social Science Edition), 2013, (5):156-161.

Qian, M.H. Yang, Z.S., & Jiao, J.L. A Research Review about Integrated and Partitioned Price in Online Trading Situation. Journal of Yunnan Normal University (Humanity and Social Science), 2012, (5):119-126.

Qian, M.H. Marketing Mix Research of Information Retrieval Service under the Experiential Economy Background. Yunnan Finance & Economics University Journal of Economics & Management, 2010, 25(1): 99-102.

Li, G.M., Qian, M.H., & Gou, Y.Z. Research on Experiential Marketing Strategy Based on the Interaction Orientation. Reform of Economic System, 2010, (1):69-74.

Guo, H.S., Qian, M.H. The Potential Risk and Its Countermeasure of Customer Loyalty to Salesperson. Research on Financial and Economic Issues, 2009, (12):43-48.

Qian, M.H., Liu, Y.H. The SWIPE Strategy of Experiential Marketing Mix: A Case Study of GERAGEM. Journal of Chinese Marketing, 2009, 2(1):78-87.

Wang, X.F., Qian, M.H. & Liu, J. Review and Forecast on Researches into Experience Marketing. Journal of Chinese Marketing, 2008, 1(3):60-70.

Yang, X.C., Qian, M.H. The Influence of Online Reputation on Consumer’s Decision. Contemporary Economy & Management, 2006, (3):27-31.

Cross Selling & Strategic Marketing

Qian, M.H., Li, T.M., & He, B.Z. A Study on Relation of Compensation Gap and Enterprise Performance Management Base on the Central Enterprises Listed Companies in China. Soft Science, 2017, 31(4):37-41.

Qian, M.H., Yang, Z.S., & Ma, R.Y. How the Price Form Effects Consumers’ Purchase on the Internet: the Moderating Affect of Bargaining Room. Journal of Yantai University (Philosophy and Social Science Edition), 2017, 30(1):106-114.

Huang, K.M., Fan, Y.S., Tan W. & Qian, M.H. Bsnet a Network-Based Framework for Service-Oriented Business Ecosystem Management. Concurrency and Computation: Practice and Experience, 2013, 25(13):1861-1878.

Qian, M.H., Meng, J., Yu, L.Z. & He, F. Study on the Mechanism of Relationship between Customer Knowledge Management, Market Orientation and Cross-selling’s Performance. Journal of Chinese Marketing, 2008, 1(1):67-78.

Guo, G.Q., Meng J. and Qian, M.H. Study on Cross-selling Performance under the View of Customer Knowledge Management. Jiangxi Social Science, 2007, (10):154-161.

Guo, G.Q., Qian, M.H. & Meng, J., Customer’s Loyalty Under Cross-selling Adjustment: an Empirical Study of Pharmaceutical Retailers. Finance & Trade Economics, 2007, (9):111-116.

Qian, M.H. Research on the Marketing Textbook Constructing in Chinese University and College. Journal of Nanchang Hangkong University, 2007, (9):148-155.

Guo, G.Q., Qian, M.H. The Problem and Countermeasure of Rural Commodity Circulation in China. Journal of China National School of Administration, 2007, (5):18-20, 28.

Qian, M.H. and Meng J., Study on the Risk of Diversification Strategy Based on Cross-selling. Research on Financial and Economic Issues, 2007, (1):49-54.

Meng, J., Sun, B.Q. & Qian, M.H., Study on the Motivation of Diversification Strategy Based on Cross-selling. Journal of Northeast Normal University, 2006, Special issue:157-158.

Qian, M.H., Lv, J.H. & Meng, J. The Golden Rules of Cross-selling. New Marketing , 2006, (7):96-97.

Meng, J., Qian, M.H. & Chen, Y.Y. The Influence of Cross-cultural Factors on The Perceived Service Quality, Contemporary Economic Management, 2006, (1):16-19.

Guo, G.Q., Qian, M.H. and Wu, J.F. Study on Strengthening the Administration of Commodity Exchange Mark. Finance and Trade Economics, 2005, (5):80-84.

Guo, G.Q., Wu, J.F. & Qian, M.H. A Study of the Applications of Cross-selling in China’s Financial Industry: The Experiences and Implications from the USA. Nankai Business Review, 2005, 1:47-51.

Qian, M.H., Wang, L.J. On the Zhongguancun Enterprises’ Strategies in Front of WTO. Journal of Beijing Institute of Technology (Social Sciences Edition), 2002, (S1):56-59.

Main Research Projects

Chair the project “Network Public Pinion Analysis Index Research of China Association for Science and Technology” (No. 2019K20339), supported by China Association for Science and Technology Information Center, 2019.

Chair the project “China Brand Development Report 2019” (No. 16XNP001), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2019.

Chair the project “Research on Factors Influencing the Stickiness of Social Network Brand Information and Its Evolution Mechanism” (No. 13XNI015), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2019.

Chair the Project “An Empirical Study on the Dynamic Prediction Model of Users’ Online Brand Choice” (No. 18YJA630087), by the Humanities and Social Sciences Foundation of the Ministry of Education in China, 2018.

Co-Host National Key Research and Development Plan, National Key Quality Foundation Generic Technology Research and Application Major Project “Research on Key Evaluation Technology of New Urbanization for Sustainable Development” Sub-Task “Research on Key Technology of Sustainable Circulation Certification” (No. 2018YFF0215803-3), supported by Ministry of Science and Technology of the People's Republic of China, 2018.

Chair the Project “Brand Strategic Planning Research of China Philatelic Corporation” (No. 2017K20629), supported by China Philatelic Corporation, 2018.

Chair the project “Report on the Development of the Trademark and Brand in Beijing (2017)” (No. 2017K20600), supported by Beijing Administration for Industry and Commerce, 2017.

Chair the project “Study on the Experience of Enterprise Branding” (No. 2017K20446), supported by Scientific Research Institute, Ministry of Transport (MOT) of the People's Republic of China, 2017.

Chair the project “Empirical Study on the Influence Factors of Information Resources Enterprises Innovation in Guangxi” (No. 16YC005), supported by the Center of Contemporary Business Management, Guilin University of Technology, 2017.

Chair the project “Annual Report on China’s Information Resource Industry (2017)” (No. 16XNP001), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2017.

Chair the project “Study on Federation of Supply and Marketing Cooperatives’ Brand Development Strategy” (No. 2016K20612), supported by Department for Science, Technology and Education, All China Federation of Supply and Marketing Cooperatives, 2017.

Chair the project “Annual Report on China’s Information Resource Industry (2016)” (No. 16XNP001), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2016.

Chair the project “Brand Management and Development Strategy under the Perspective of Information Resources” (No. 2016K20127), supported by Beijing First East Bright Moon Capital Management Co., Ltd., 2016.

Chair the project “An Empirical Study on the Measurement Model of China's Brand Prosperity Index” (No. 13XNI015), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2016.

Chair the Beijing Municipal Science and Technology Project “‘Capital Innovation 2030’ Under the Trend of Global Science and Technology Innovation” (No. Z151100003115028), supported by Beijing Municipal Commission of Science and Technology, 2015.

Chair the project “Build Information Blocks: Information Resources Acquisition and Utilization in the Risk Control of Internet Enterprise” (No. AL2015022), supported by Teaching Case Support Program of Professional Degree Graduate Students in Renmin University of China, 2015.

Chair the project “Study on the Internet Financial Big Data Analysis” (No. 2015020658), supported by JiMu Box, 2015.

Chair the project “The Mechanism and Path of Industrial Park Branding: Theory and  Empirical Study on Information Resources Industry” (No. 13XNI015), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2013.

Chair the project “Study on the Influence Factors’ Mechanism of the Information Resources Industry and Its Management Policy” (No. 12XNQ050), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2012.

Chair the project “The Relationship between Price Mechanism and Online Trading Behavior: Based on the Psychological Account Theory” (No. 11YJCZH133), supported by the Humanities and Social Sciences Foundation of the Ministry of Education in China, 2012.

Chair the sub-project “Study on the Structure Policy Optimization of Information Resource Industry” of the project “Study on the Policy and Management of Information Resource Industry Development in China”(No. 71133006), supported by the Key Program of National Natural Science Foundation of China, 2012.

Chair the project “Study on the Effect of Word-of-Mouth Communication Based on the Involvement of Virtual Community: the Moderating of Motivational Orientation” (No. 10XNK160), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2010.

Chair the project “Research on the Management Orientation and Performance Evaluation of Public Hospitals” (No. 10XNF091), supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China, 2010.

Chair the project “Study on the Operation Mechanism and Performance Evaluation of Enterprise Experience Marketing” (No. 20080440467), supported by China Postdoctoral Science Foundation, 2008.

Participate the project “Research on the Value Creation and Operation Mechanism of Enterprise Experience Marketing in China” (No. 70972133), supported by the General Program of National Natural Science Foundation of China, 2010.

Participate the project “Research on the Mechanism and Measurement of Corporate Word-of-Mouth Marketing” (No. 70772090), supported by the General Program of National Natural Science Foundation of China, 2007.

Participate the project “Research on the Operation Mechanism and Success Factors of Cross Selling System” (No. 70472069), supported by the General Program of National Natural Science Foundation of China, 2003.