From July 20th to 25th, 2018, Associate Prof. Jie Meng from Oxford Brookes University Business School was invited to SIRM to give international academic frontier lectures on four topics, including Electronic Marketing and Marketing Big Data Analysis, Experimental Method and Internet Word of mouth Research Design, Data Visualization and Software Applications and Study Examples of Simulation and Complex Business Systems. The lectures were held in the conference room 209 of the Information Building. It was chairedr by Associate Prof. Minghui Qian, Director of Department of Information Resource Management and doctoral supervisor. Some teachers, doctoral students, postgraduates and undergraduates from SIRM attended the lectures. Some teachers and students from other universities such as Communication University of China and University of Science and Technology Beijing attended the lectures and participated in the discussion.

Associate Prof. Jie Meng made self-introduction

Lecture on July 23

Teachers and students exchanged at the lecture site

Prof. Jie Meng shared cases